The Founder shares the meaning behind their name and how she got started.
Recently, Aenon’s minimal skin care joined our line-up. Their collection of care products is paraben free – with more than 80% of their ingredients certified as organic. With a straightforward approach to skincare, you can balance, detoxify, exfoliate, and hydrate with the confidence of knowing what’s going on your skin. Curious to know more about them, we asked the founder Queenie if she’d take a few minutes to chat about the products, how she found herself in skin care, and what’s on the horizon for Aenon’s.
LaBu: Aenon’s is an intriguing name. It’s probably not something that a lot of people are familiar with. Can you tell us about it?
Queenie: I love names and words that contain a ligature. It’s mostly used in words of either Latin or Ancient Greek in origin. Ænon is the Ancient Greek word (with Semitic roots) for “spring” or “natural fountain.”
LaBu: We’d love to know more about your background and how you got here. What drew you to starting a skin care line?
Queenie: When I first moved to Los Angeles, my skin wasn’t acclimated to the dry weather and the constant sunshine. My skin also became sensitive to the products I was using and the only remedy that provided temporary relief without irritation was using pure, plant oils. I then incorporated medicinal herbs and simple, oil and wax-based recipes into my routine. The more I learned, the more engrossed I was by the business and decided to re-learn the basics of cosmetic chemistry by attending workshops and classes to familiarize myself with advanced formulations.
LaBu: When developing Aenon’s, why did you choose to go with a natural product line? If you did it again, would you make the same decision?
Queenie: My idea and understanding of what’s natural now is very different from when I first started formulating products. Natural skin care is more than using plant-based ingredients, there’s also a lot of science behind creating the “perfect” cosmetic formula and sometimes chemical compounds are necessary.Natural skin care is more than using plant-based ingredients. Click To Tweet
LaBu: We’re really excited to be carrying Aenon’s in our shop. Any pro tips for using your products?
Queenie: Our body oil is very versatile and can be used on your face and hair! And our Balance Face Mist can be stored in the fridge for a cooling effect on the skin. It also doubles as a great aromatherapy spray and finishing spray.
LaBu: For us, living thoughtfully is one of our core values. It gives us focus, and our coastal ties keep us grounded with nature. Even just a glimpse of the ocean can melt away tension. It really helps us keep a relaxed outlook on life. As a busy entrepreneur, tell us what you do to stay grounded.
Queenie: I feel guilty whenever I’m not working so sometimes I have to remind myself that it’s ok to take a break. And when I’m not working, I love spending time with my husband and my two pets. We love to go hiking and take quick trips outside of LA.
LaBu: Finally, what’s on the horizon for Aenon’s?
Queenie: LOTS! We’re expanding and refining our line. Hopefully we’ll be able to share more information on that soon!